
BRAND IDENTITY

Deliverables
Creative Direction
Updated Logo Design
Brand Identity
Packaging Design
Swag
Maxline Brewery is a locally owned establishment in Fort Collins, CO. The name comes from their location being right behind the Max Transit Line which runs solely North and South routes.
The new logo references the straight line routes of the bus, as well as the street maps of the town. The new brand is built around clear, bold, thick lines to provide a fresh new feel that can scale to all touch-points.














